{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of high-end brand names drive exposure through social media advertising, celebrity collaborations and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary items have not altered a lot in years; it does not have TikTok, and doesn't provide celebs c